Schenectady, New York History in Pictures - General Electric Co. Thermo-Electric Ware Ad (1911)

This advertisement for the General Electric Co. appeared in a 1911 issue of Good Housekeeping. The text is reproduced below.

Image of ad (117K)

Heat Without Flame, Delay Danger, Dirt, Inconvenience, In Any Room, at Any Time, at the Turn of a Switch - that's electric heat, the kind used in General Electric Thermo-Electric Ware

The same marvelous force that has revolutionized lighting, that propels trolley cars and turns the great wheels in modern factories, becomes a tractable, untiring servant in the home. At a moment's notice electricity, transformed almost instantly into heat, boils water, toasts bread, cooks the rarebit or percolates the coffee. Delicious percolated coffee in nine minutes; crisp, golden brown toast in two minutes - these examples show with what remarkable rapidity electric heat is produced in this beautiful ware which can be finished in nickel, copper or silver as personal taste dictates.

This Thermo-Electric Ware is for sale generally by electric lighting companies, electric supply dealers, many department and hardware stores and others selling similar classes of household appliances. Be sure to specify General Electric devices - they alone contain the famous "Calorite" heating unit which is practically indestructible. If you cannot get them locally, write us at once for particulars. On receipt of price any one of the above will be delivered to you by our nearest representative.

General Electric Company, Dept. 39 H, Schenectady, N. Y.

Largest Electrical Manufacturer in the World

Updated 8/17/01

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